Online Survey Consent Form
You are being invited to participate in a research study examining the marketing and advertising decisions involving buying and selling sporthorses. This study is being conducted by Michael Willham from Otterbein University. You were selected to participate in this study because you are a horse owner who competes in the disciplines of Dressage, Show Jumping, and/or Eventing
The purpose of this research study is to discover behavioral patterns with new market media trends in the horse industry, specifically the advertising considerations of buying and selling sporthorses in the equestrian Olympic riding disciplines of Dressage, Show Jumping, and Eventing. If you agree to take part in this study, you will be asked to complete an online survey/questionnaire. This survey/questionnaire will ask about your practices in the searching and purchasing of a horse such as where you search, what information you look for on advertisements, and your general guidelines for purchasing a horse. This survey will take you approximately 5-10 minutes to complete.
We hope that your participation in the study may provide valuable information for the horse industry as a whole to identify best practices for marketing of sporthorses. Additionally, if you so choose, your completion of this survey will enable you to enter a drawing for one of four $25 gift cards from SmartPak.
Your answers in this study will remain confidential. When the resulting analyses are published, names of those who completed the survey will not be listed or in any way tied to answers.
Your participation in this study is completely voluntary and you can withdraw at any time. Due to the importance of each question and the offering of a chance to win a gift card, most questions are not able to be skipped.
If you would like additional information concerning this study before or after it is complete, please feel free to contact the researcher. Or if you have questions about this project or if you have a research-related problem, you may contact the researcher, Michael Willham via Michael.firstname.lastname@example.org.
By clicking the “continue” button below you are indicating that you are at least 18 years old, have read and understood this consent form and agree to participate in this research study.
Thank you very much for your participation in this research study,
Michael Willham, Principle Investigator